Costs of "Global village"

Wherever you hear about 'India Shining' campaign these days, every columnist or speaker mentions the sprawling malls in metros, youth attending hip parties, pubs, buying branded clothes and accessories. Along with the note of increased confidence in today's youth, they also do not forget to mention their fat pay packages, how their first salary is often greater than their dad's last salary, how they are using this money to party, buy luxury items etc etc. Change is lifestyle and increase in consumption are being touted as signs of development. Studies are also showing that people in general, especially youth are flocking cities and changing their lifestyles. And that People are crisscrossing countries and wherever there is an opportunity, our generation is ready to lap it up.

All well and good. It is great to see the influence of India increase om the comity of world nations. It is great to know that the current generation is enjoying their lives to the fullest and is helpful in reducing so many ills that pervade in our country. Its good to know that people are earning more and average purchasing power of Indian is increasing, however seeing all the signs of development praised in the media one question comes to mind "Is westernization same as modernization?, Is development nothing but westernization?"
why no body ever mentions what all it costs us at personal level and to some extent at social level.

For example all those who grow up in cities and craving for a holiday abroad, or those who migrated to greener pastures abroad,may enjoy the sights of european country sides, will they ever come to know of the beautiful countrysides of India, which they never saw. Won't they miss coconut groves of Kerala, Nilgiris of TN, lush paddy fields of Konaseema AP, rocky wonders of deccan plateau, ghats of Khandala, sand dunes of Rajasthan, thick mangroves of central India, majesty of himalayas etc.

There are countless villages, hamlets,hills, lakes, valleys, streams which are yet to find the beholder of their beauties. Meanwhile their much publicized western counterparts get all the credit for their beauty and siphon off all the money in the name of tourism.

Those who lick their tongues at the mention of italian, mexican or chinese cuisines, will they ever get to explore the gamut of cuisines offered by the states of India often varying from region to region, district to district? For instance I know atleast 6 distinct styles of cooking in my home state alone. But will these cuisines ever get so much of popularity when queues are heading to the western cuisines? Are these western cuisines popular because of their taste alone or because of the media image built up so that anyone who eats them immediately becomes a part of NewGen?

It is hard to find so called NewGen people these days, who celebrate a Ugadi or a GudiPadua or a Sankranthi with as much pomp and fervour as they celebrate a New years day or a valentine's day. Thanks to the popular cinema with loads of EQ(emotional quotient)in it, somethings like Holi, Rakhi are still popular. Celebrating anything else is so OUT of fashion, that we may loose tons of heritage and culture in the process.

Likewise speaking one's mother tongue is OUT, speaking a language mixed with English as main ingredient, decent sprinkle of french/spanish and an Indian language for garnish is so IN

Hearing folk or light classical is OUT, rock or rap is IN

Shopping at the bylane grocery store or a village fair is OUT,shopping malls are IN
There are many more to list but at the end of it Iam not saying that everything that is IN is bad and everything that is OUT is good, all Iam worried is the GenNext is going to miss all the positives of the things that are being pushed OUT, thus it will be their loss at personal level. The loss of centuries old culture, traditions, heritage etc is the loss of the society.
Again I get this question in mind,
"Is westernization same as modernization?, Is development nothing but westernization?"